Full Throttle
ITW
Full Throttle is self-described as gritty, hands-on, and rugged. Their color palette is a powerful white, red, and black; bold colors that have a strong impact on screen.
Taking inspiration from their website, we built a palette of assets that seamlessly integrated with their existing visual design, mainly using red as an accent to draw attention to specific words, phrases, bullet points, diagrams. The angle in their logo especially created a sense of movement and energy, which we applied to our text box options, including a very very old text box from their original training content in need of an overhaul.
