Thinkful Rebrand Implementation

After a merger between Thinkful and Chegg, a rebrand was necessary for all of the, newly deemed Chegg Skills, content. We brought in a limited palette from Chegg that felt true to the existing Thinkful brand. The icons are bold, filled, and very modular, with on-screen content segmented into rounded rectangles, squares, and sometimes triangles, creating unique windows in which to display content.

With three primary colors and four secondary colors, all within the Orange, Grey, and Walnut families, the palette is intentionally limited to ensure that all combinations are cohesive and easy to apply across a wide breadth of applications.